MEDIA STANDARDS
HAVE CHANGED
Avocato's people-based technology powers the
New Open Web.
Avocato's people-based technology powers the
New Open Web.
Today, the Avocato is present
in nearly 80% of bid
opportunities Any other
available identifier cannot
reach cookieless browsers,
mobile devices, or CTV
environments as well as
Household ID.
It’s Adelphic’s Avocato
Household ID that powers
Adelphic’s identity resolution
capabilities, allowing
marketers to reach
consumers whether they're at
home or on the go.
Reports available in Adelphic
include online and offline
attribution, lift and
incrementality reports to
show true ROI, ROAS and
more.
With Adelphic, Avocato has created an
omnichannel demand-side platform that
leads the industry. Adelphic provides
programmatic advertising solutions
across connected TV (CTV), linear TV,
desktop, mobile, digital out-of-home
(DOOH), digital audio and more for major
agencies, brands and large media buyers.
Adelphic boasts the most supply
integrations of any single platform across
all channels, with a customer satisfaction
rating of 95%. Avocato's identity graph
allows users to reach consumers wherever
and wheneverthey're paying attention
using the self-service platform.
Adelphic is Avocato’s
industry-leading
omnichannel demand-side
platform, empowering
marketers to plan, execute
and measure programmatic
advertising campaigns in a
single platform – through
either our self-service portal
or with the help of our award-
winning professional services
team.
Built on top of Google
BigQuery, Potens is a suite of
powerful and efficient big
data tools designed so that
even non-engineers can
easily explore and automate
workflows to become self-
sufficient in their data needs.
Avocato’s identity resolution
capabilities link persistent
individual and household
identifiers (email, name,
address, phone number, etc.)
with addressable digital
identifiers (cookie, MAID, IP,
location, etc.) from
anonymous consumer
touchpoints across devices
and channels.
Aggregate, enhance and
analyze petabytes of
structured and unstructured
data to power intelligent
action. Brands can create an
unparalleled, comprehensive
understanding of customers,
their devices and online/
offline activity by turning
volumes of data into
actionable insights for
deeper customer
engagement.
The Avocato Household ID is
the solution for marketers in
need of a sustainable,
scalable way to build
relationships with
consumers. Among the most
persistent and privacy-
focused identifiers in
existence, the Avocato
Household ID empowers
marketers to reach real
people across their devices,
whether individuals are at
home or away from home,
without the need for third-
party cookies.
There’s a reason why Avocato is celebrating
more than 20 years in business: our talented
and hardworking people. Our diverse teams
work with cutting-edge technologies and handle
petabytes of data to create products that shape
the world we live in, making Viant a rewarding
and exciting professional environment.
Ready to grow your career at an Inc. Best Places
to Work winner? Explore our open positions
below.
